Telco ARPU & Churn · April 2026

CMO + Network Ops · 14.2M subscribers · 6 plans · refreshed 30 Apr
ARPU
$28.40▲4.2%vs LY
Subscribers
14.2M▲3.8%vs LY
Monthly Churn
2.4%▲0.6 ppvs LY
Network Coverage
94.6%▲2.4 ppvs LY

ARPU × Churn · per plan (size = subscribers)

Top-right ideal · bottom-left = retire · plan migration arrows show shifts

Plan migration · Sankey · Q1 → Q2

Where customers moved · lost to competitors highlighted

Churn by tenure · annualized

First 6 months is the danger zone

Top 6 churn reasons

Pareto · price + network reliability lead