Strategy Map · Balanced Scorecard · 2026

CEO + Strategy Office · Kaplan & Norton framework · cause-effect across 4 perspectives

Vision · 2030 Become the most trusted analytics partner for SEA enterprises — by 2030

Financial

"How we look to shareholders"

Grow revenue$300M by 2027

Improve marginEBITDA > 25%

Optimize asset useROIC > 15%

Build cash reserve120% liquidity

Customer

"How customers see us"

Win new logos+30 strategic accts

Retain customersNRR > 110%

Brand leadershipNPS > +60

Premium pricing+8% ASP

Internal
Process

"What we excel at"

Operational excellenceOEE > 80%

Customer mgmtFCR > 75%

Innovation engine20% rev from new

Compliance & riskZero findings

Learning
& Growth

"How we improve"

Human capitalEngagement > 7.5

Retain talentTurnover < 10%

Information capitalData platform live

Org capitalCross-team agility

On track In progress Watch Off track Long-term Arrows show cause→effect relationships across perspectives