Customer Profitability · Q1 2026
CFO + CRO · 2,840 customers · $148M revenue · YTD margin 22.4%
Avg Customer LTV
$48.2K▲6.8%vs LY
Top 20% · Revenue Concentration
71%▲4 ppvs LY
Profitable Customers
68%▼3 ppvs LY
Loss-Making Customers
186▲22vs LY
Customer revenue Pareto
Top 20% of customers generate 71% of revenue · long tail visible
Revenue × Margin · per customer
Top-right = ideal · bottom-right = high revenue but unprofitable
Profitability by segment
Margin % by customer segment · enterprise ≠ best
Top 8 customers · revenue & margin