Chart Pattern · Reference

Scatter with Outliers

Two-variable relationship · regression + outlier highlight

Customer lifetime value vs onboarding time

Each dot = one customer · regression line shows central tendency · red dots = statistical outliers (residual > 2σ)

✓ When to use

  • Showing relationship between two continuous variables
  • Spotting outliers that need investigation
  • Communicating correlation strength visually

✗ Avoid when

  • Lots of overlap (>500 points) — switch to density heatmap
  • Categorical x-axis — use box plot or strip plot
  • Showing time — use a line, not a scatter

★ Best practice

  • Add a regression line to show central trend
  • Highlight outliers in red; everyone else in muted blue
  • Label only the most extreme outliers — the chart is a guide, not a directory
  • Always start the y-axis where the data lives, not at zero