Workflow Automation · Read + Write

Customer support reply draft

Augment Rep · High Reason · Medium

The problem

Support agents handle 50+ tickets/day. Each needs research (look up the order, check the policy), empathy (not sound robotic), and the answer. The mental switching cost is the worst part.

The AI approach

RAG-grounded drafting. LLM reads the ticket + customer history + retrieved policy snippets; drafts an empathetic, accurate reply; agent edits and sends.

The outcome

~+2.4× throughput

Agent throughput up ~2.4×. CSAT holds because the agent still owns voice + judgement.

Try itInput → Process → Output

Input — ticket + customer history
Ticket #4521customer@maxx-distribution · priority: med
Subject: "Order #88210 hasn't shipped — promised by Friday"
"Hi — I placed Order #88210 last Monday for the new plant launch on Friday. Tracking still says 'preparing'. Can you tell me what's going on? We need this for production startup."
Customer history3 prior tickets · CSAT 8.4 · ฿840k LTV
SLA: priority B · last issue resolved in 4h · loyalty tier: Gold
Process — AI pipeline
1Read ticket + historyReadGenerative
2Retrieve relevant policy (RAG)ReadPredictive
3Draft empathetic replyWriteGenerative
4Brand-voice + safety checkRulesSymbolic
Output — drafted reply
Click Run demo to draft a reply with empathy + answer + next steps.
Drafted reply RAG · 3 policy snippets
"Hi Khun Anan,

Thanks for the heads up — I can absolutely see why this is urgent with Friday's plant launch. I just looked into Order #88210: it cleared our warehouse yesterday but the courier (Kerry) has a 24h delay on the Bangkok-Rayong route this week.

Tracking will update later today. To make sure you're not stuck, I've also flagged this with our logistics manager to expedite the next leg — I'll get back to you with a confirmed delivery slot before EOD.

Apologies for the bump in the road,
P'Ploy"
Grounded in: tracking record · Kerry SLA · escalation policy for Gold-tier customers. Brand-voice ✓ · No banned claims ✓ · Agent reviews + sends.

Three AI types in this use case

SymbolicBrand voice rules; escalation rules (refunds > ฿X to senior); required disclaimers; PII redaction in retrieved context.
PredictiveVector search over policy KB (semantic retrieval) + ticket-similarity match for past resolutions.
GenerativeLLM drafts the reply with the right blend of empathy, answer, next-step, and brand voice.

The stack

  • Helpdesk API · Zendesk / Freshdesk
  • Vector DB · Pinecone / pgvector
  • LLM · Claude with brand-voice prompt
  • Sandbox · drafts only

When this works

  • Tickets cover repeating intents
  • Policies are well-documented in a KB
  • Agent reviews + sends
  • Volume ≥ 50 tickets / agent / day

When it fails

  • Hard cases get template-style replies
  • Angry customer needs human voice
  • Auto-send for refunds → fraud / cost risk
  • Stale KB → confidently wrong answers