Internal teams need posters constantly — Sustainability Week, training sessions, town halls. Design queue is 5 days; teams improvise in PowerPoint. Brand consistency suffers.
The AI approach
Brief → poster draft. LLM writes headline + body from the brief; image model generates the visual; brand-grid template enforces type, palette, logo placement. Designer polishes if needed.
The outcome
~5 min draft
Time-to-first-draft from ~2 days → ~5 min. Brand grid means the draft stays on-brand even without a designer in the loop.
Try itInput → Process → Output
Input — design brief
EventSustainability Week 2026
DateAug 12 – 16, 2026
AudienceAll staff · HQ + 7 plants
ChannelA2 print + intranet hero
"We want people to feel proud and accountable, not lectured. Theme is 'small acts compound'. Highlight: 12 employee-led initiatives."
Process — AI pipeline
1Read brief, plan compositionReadGenerative
2Write headline + body copyWriteGenerative
3Generate background visualWriteGenerative
4Apply brand grid + safe-zonesRulesSymbolic
Output — poster draft
Click Run demo to compose copy, generate the image, and lay out a brand-compliant poster.
Three AI types in this use case
SymbolicBrand grid: type scale, palette, safe zones, logo placement — enforced after generation.
PredictiveAesthetic / brand-fit scoring of candidate compositions; image quality classifier.
GenerativeLLM writes headline + body copy; image model generates background visuals from the brief.
The stack
Copywriter · Claude / GPT with brand voice prompt
Image gen · Midjourney / Imagen 3 / FLUX
Brand grid · Figma template / SVG layout engine
Sink · PNG/PDF + intranet CMS
When this works
Internal use — newsletters, training, town halls
Brand kit is documented (palette, fonts, safe-zone rules)
Output is a draft a designer can polish in 10 min
High volume of low-stakes posters — the math works
When it fails
Customer-facing campaign — designer needs to lead
Image-gen model leans into clichés (light bulbs, handshakes)